Project Description


Logo, Corporate Identity, E-commerce, Social, Traffic, In-store

As a successful shoe wholesaler for many years in Australia, ShoeLife recently decided to enter the mature and highly competitive women’s retail shoes market with the launch of an online store and two retail stores.

The brief was to develop a visual identity that would work across multiple online and offline touchpoints with a strong appeal to women seeking comfort shoes.  Cure Creative has been tasked with the design, development and marketing of the online store.

Over the past 6 months ShoeLife has seen their sales grow by over 400% while reducing the advertising cost of sales by 70% creating an ongoing revenue stream in a highly competitive category.