Project Description

The Renters Club

Identity, Digital, Print

The property market in Australia is rapidly changing with an oversupply of apartments in certain parts of Sydney creating competition to attract tenants.

The Renters Club is a new concept designed to build profiles of renters who are pre-approved for new rental properties when they come on the market.

The program of work included research, a Design Thinking session, development of the name, brand, online customer experience in addition to a fully integrated campaign and traffic strategy across organic and paid search plus social which rolls out in the first half of 2019.

The Renters Club